Rahma M · Freelance Creative Consultant

Seen, Heard & Known

to be truly seen & heard, you must dare to be known

I'm Rahma, a freelance creative consultant. I help brands and people stand out with creative direction, copywriting, video concepts and consulting: work that cuts through the noise, so your story creates true connection.

Rahma M
Hello, I'm

Rahma M

People turn to me for a new perspective on projects. I approach challenges from various angles: creative, ridiculous, and strategic. It's a mindset I owe to my nomadic twenties, which keep me accountable to an open mind.

In life and in work, I value empathy and integrity. They are what let me find the real story in a brand or a person, and tell it in a way that lands.

Outside of work you'll find me swimming, on the basketball court, behind a camera, or visiting friends around the globe from those nomadic years.

10+Years in creative
7Countries worked in
1Mission: connection
Rahma M directing on set
Why I do this

Vision & Mission

As human beings, there's one thing we all crave: to be understood, truly known by the people we value.

For generations we've been taught that getting there means altering our image to fit in. But masks fade. True connection is formed when we're brave enough to live as our authentic selves. That's the outcome I aim for, whether I'm working on your brand, campaign, video or meme: the creation of true connection. Let me be the mirror that finds, enhances and shines light on what already makes you unique, and pave the way for it to be Seen, Heard & Known.

What I offer

Services

01

Creative Direction

From campaign to content shoot: I guide the look, feel and message so every piece of output stays true to your brand: on screen, on set and on socials.

02

Copywriting

Got a lot to say, but not sure how to say it? Story of my life. Let me untangle and rewire your message so your audience doesn't get lost in translation.

03

Concepts

Need ideas for your next campaign, social output or video content? I've got plenty. I'll dive deep into the core of your brand and align your message with your creative output.

04

Consulting

Need an objective view of your brand and output? I'll provide an analysis of where you are and help you find the missing link that leads to real connection.

Where I've been

Experience

2023 - Now
Creative Consultant
Self-employed · Seen, Heard & Known

Consulting as well as doing the creative heavy lifting: helping individuals, companies and brands tell their story impactfully.

2016 - 2022
Creative → Senior Creative
Various agencies · international projects

Personal highlight: creative responsibility for the Ultra Japan livestream in Tokyo. From big commercial brands to government projects, social content, livestreams, marketing campaigns and TV programs.

BNNVARA Red Bull Prime Video Carhartt Ultra Music Festival
2009 - 2012
BA Film & Broadcast Production
London Met University · London, UK

Where it all started. Graduated with a 2:1 and a habit of looking at every story through a lens.

Selected

Work

A few projects, freelance and during employment, that show how strategy, copy and creative direction come together.

Fight or Flight, BNNVARA program by Sahil Amar Aïssa
Program Developer

Fight or Flight

BNNVARA · Format concept & visual development

In "Fight or Flight," Sahil Amar Aïssa portrays two individuals in each episode who have grown up in the same conflict zone. One fled to the Netherlands to try to build a new future, while the other stayed behind to fight for a better life there.

Together with the host, I wrote the very first concept of the format, giving it its body and visual ideas. The project went through many rounds of development, and when it was finally picked up, it returned to that original concept. My part ended at pre-production, but the format that aired grew straight from that first blueprint.

TV programFormat conceptVisual development
Watch the trailer ▶︎▶︎
SportCity 30-year anniversary tote bag: retro 1995 design, styled for the beach
SportCity April Fools protein kroket stunt
SportCity Valentine cards placed in members lockers
Copywriter & Creative

SportCity

Copy & concepts for the Netherlands' gym brand

Copywriter and creative at SportCity: writing for campaign landing pages, new club pages as locations opened, press releases, and the brand's social channels.

Photo 1: The 30-year anniversary tote. The idea: a retro tote bag for new members, styled to echo 1995, the brand's first year.

Photo 2: Febo × SportCity. An April Fools' collab with the Dutch fast-food chain Febo: the SportCity "protein-kroket," a gloriously un-gym snack, born temporarily into the world. The kroket itself wasn't my idea, but shaping the concept and writing the press releases that sold it. That was the job.

Photo 3: Valentine's cards. Cards slipped into members' lockers on Valentine's Day, concept and copy both mine.

CopywritingConceptsPress releases
elho concept: camera plan, dolly movement between six backdrop worlds
elho concept: storyboard example with camera angles
elho concept: color scheme for the six product worlds
Creative Lead

Fitchd

Video concepts & creative direction for brand films

As Creative Lead at video studio Fitchd: concepts for brand videos, plus the studio's own branding and social media output.

elho: product presentation. Creative direction, concept and copy for the launch of elho's new product line. The catch: the products belonged to six different "worlds," each needing its own set, in one limited space. The solution was six backdrops and a dolly movement that glides the camera from world to world while sets change behind it. The slides here are straight from the concept deck: the camera plan, a storyboard example, and the color scheme.

Other Fitchd work includes videos for Olympic champion Kjeld Nuis, Paralympic champion Jetze Plat, and RAI Amsterdam's brand video for METSTRADE (available upon request).

Creative directionConceptingCopy
VENOM campaign: persona scales, from approachable to intimidating
VENOM campaign: unique selling point map for Kali Somatics
VENOM campaign: look & feel, premium, power, seductive, surreal
VENOM campaign: narrative, becoming the snake that bit you
Creative Consultant

Kali Somatics

Kali Somatics focuses on somatic practices for recovering people pleasers, with online courses on embracing your villain side. Kali built a large following on TikTok, where her content reaches exactly the people her work is for.

Two rounds of creative consult on branding: an overall brand analysis and her course VENOM, with visual elements, persona work and a proposal of creative ideas. Beyond branding, we dug into the themes that appeal to her target group and built a formula for what her content should hit.

Brand analysisContent strategyCreative direction
“
Rahma was able to see my business through such a unique perspective and brought ideas that would appeal to my target market's emotions and desires. It was a pleasure working with her and I will certainly be doing it again.

Kali Somatics · kalisomatics.com

Got a story to tell?

Let's Work Together

Before we dive into making your business stand out, I have a few questions to get us started. Takes about five minutes. Prefer email? That works too:

rahma@seenheardknown.nl ↗

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